Kevin Durant Explains Why He Deletes A Tweet: "It's Apart Of My Brand"

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Kevin Durant has earned a big reputation on Twitter. Although he's been through some difficult moments in the NBA, he's fought his most challenging battles on Twitter, and nothing points out that he's done yet. 

KD admitted he likes to see what people have to say about him on social media, as he's often engaged in some battles to prove his point or call out others for making false claims about him. 

Recently, he was caught deleting a tweet after dissing somebody who criticized his decision to sign with the Golden State Warriors. Somebody found out he eliminated the tweet and asked him why he did that. His response couldn't be better. 

Durant is a character, especially on Twitter. He's not afraid of engaging in back and forths with fans, other athletes, and even analysts. The 2x NBA champion loves the interaction he gets on social media, but it's always ready to fire back if you come after him. 

Love him or hate him, Durant's Twitter activity is always entertaining, unless you're the one getting roasted by the Nets player.